hey, I'm micaela!
A small-town girl who now travels the world, I boldly decided to pursue my dream of empowering female entrepreneurs with uniquely-crafted brand + web design.
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Brands are breathing and evolving just like you are. Have you outgrown yours?
Take this quiz and find out if you’re ready for a rebrand.
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Your brand essentially has two tasks:
Let’s unpack these, especially as they’re closely tied to the concept of authenticity—a quality that amplifies brand conversions.
The first task? It’s all about ensuring your target audience feels a genuine connection. This comes down to deeply understanding your target market and creating a brand strategy that resonates perfectly with them. We’ll explore this further in a future blog post.
The second task? Here’s where you’re crafting a brand that genuinely showcases who you are. Considering the importance many consumers place on brand authenticity when making choices (Stackla, 2019), it’s clear that authenticity isn’t just essential—it’s your conversion powerhouse, and that’s our focus for today.
But what exactly does it mean to be an authentic brand? And how can you, a creative entrepreneur, create a brand that actually feels like you? Let’s dive in.
At its core, authenticity is about being true to yourself. When we’re being authentic, our actions align with our beliefs, values, and goals. Still a little vague, right? To clarify, let’s shine a light on what authenticity is by understanding what it’s NOT.
Now that we know what authenticity is not, we can focus on how to cultivate authenticity in your brand. Here are four important ways to help you do so.
Before you even begin working on your brand (and work with a brand designer), you need to know your business inside and out. Not just what you offer, but also:
Armed with this knowledge, you can craft a brand that resonates—loudly and unmistakably—with your ethos.
There is an abundance of incredible stories behind your business, and together they form the foundation of your brand’s messaging. These stories are the glue that holds your brand together.
Your messaging matters because it’s how you’ll connect with your audience on a meaningful level. It’s also woven through every element of your brand, from your visuals through to communicating your values. So don’t be shy about telling your brand’s stories!
Make sure you tell your stories in your brand’s voice. Finding and harnessing your brand’s unique voice ensures every story you tell is unmistakably yours.
If you want to stand out and be seen, you have to create a brand that stands out. But that doesn’t always mean you have to be bold, bright, and wild (unless that’s your style – in which case, go for it!)
The best way to create a brand that catches your target markets’ eyes is to ignore what everyone else is doing – even if it works well and looks great for them – and focus on celebrating your uniqueness.
If you’re passionate about certain elements, themes, or motifs, why not integrate them into your branding? Not only will you deeply resonate with your branding, but it will also highlight the unique facets and attributes that distinguish you. This alignment creates a brand that not only feels authentic but is a distinct reflection of you.
I get it: Showing up online can be scary. Sharing your face, your soul, and your business on the wild, wild web? It takes guts!
But showing the human side of your brand strengthens trust, making it easier for you to build a bond and connect with your audience. By investing in a brand photoshoot and showing your (totally gorgeous, by the way) face on social media, you’ll remind your target audience that there’s a real, relatable, and wonderful person behind your business.
Because the truth is that your superpower truly is that there’s no other YOU out there. So building a brand that feels like you? Genius, girl.
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