hey there!
iām micaela
I'm a former small-town girl turned country-hopping globetrotter, and the founder of Create & Wander. Iām your creative designer, visual magic-maker and kindred adventurer here to help you bring your entrepreneurial visions to life.
MORE ABOUT ME
blog
BRANding
WEB DESIGN
BUsiness+
MARKETING
nomad
LIFESTYLE
FEELING LOST
WHEN IT COMES TO
Download your FREE go-to guide for learning how to convert curious website visitors into captivated leads.
grab yours now
YOUR ONLINE CONVERSIONS?
coming soon!
Youāve heard the term ābrandā and ābrandingā thrown around more liberally than plates at a Greek wedding reception. But what exactly *is* a brand?
(And do you really need one for your business?)
In todayās episode of, āStuff people automatically assume entrepreneurs know all aboutā Iām going to be demystifying, debunking, and deconfusing (totally a word) business branding.
Letās start with the basics.
A brand is, basically, your businessesā identity. Itās your calling card, ID, signature, and story, all in one. But what does that mean?
Well, youāve probably seen a popular quote circulating social media about how a brand isnāt what it does but how it makes people feel. Which is super vague and can dramatically overcomplicate things.
But think of it this way: A cake is tasty because of the ingredients and method itās made with. And just like you can bake a cake by following a recipe, you can reverse-engineer a brand by learning about its elements. So letās explore them now.
All these elements work in harmony with each other to create your businessesā brand identity. And just like your smile doesnāt tell people everything they need to know about you (as beautiful as your grin is), your brand isnāt simply the one element either.
(ā¦Like a logo. Your brand isnāt just your logo. Iām repeating myself, I know. But if you take one thing away from this article, let it be this: Your brand is not just your logo.)
Everything works together, like eggs and milk andā¦alright, Iāll admit I usually use a packet mix for cakes, so Iām going to stop myself right there.
But itās all equally as important. If you miss one part, your brand can feel incomplete. But for this article, Iām going to focus on the visual stuff (because thatās my specialty here at Create & Wander).
Now the key to executing a brand isnāt just having those elements in place, itās to apply them consistently across all channels. Which sounds like a LOT of work, right? After all, who can be bothered making sure that their color palette is in perfect unison across their social media, website and marketing mediums?
And I bet youāre probably wondering, āMicaela, do I really need a brand? Iāve got so many other things to worry about.ā
I hear you. But hold that thought.
Remain unconvinced branding is worth your time? Donāt worry, I like a challenge. š Allow me to hand the mic over to some of my gorgeous clients so they can share what strong branding (a la Create & Wander style!) has done for their businesses.
Wise move. Because according to the experts, 86% of consumers list authenticity as a decision-making factor when they choose which brands they like and support. (Stackla, 2019)
So if youāre interested in authentic branding, head on over here and read my blog on how to create a brand that feels like you.
PREV POST
NEXT POST
TAKE YOURSELF BACK TO BASECAMP
MEET THE BIG DREAMING DESIGNER
GO THIS WAY FOR DESIGN ADVENTURES
FIND YOUR TRUE NORTH IN THE BLOG
ROAM HERE FOR PAST SOUL-LED SUCCESS STORIES
QUICK PITSTOP FOR TOOLS & FREEBIES
Your adventure-lovinā creative sidekick here to help you bring your wildest business vision to life.
GET IN TOUCH AND LET'S CHAT ABOUT YOUR BIZ