5 Website Mistakes That Could Be Costing You Clients

Website mistakes can happen to the best of us, but the good news is they’re all fixable. 

Your website should be more than just a pretty design. It should work for your business. Whether you’re a coach, creative, or service-based entrepreneur, your site should help dream clients instantly get who you are, what you do, and how to work with you.

If that’s not happening, it’s probably not your offer that’s the problem. It’s your website. After designing countless brands and Showit websites, I’ve seen the same mistakes pop up over and over again.

Let’s talk about the five most common website mistakes I see and how to avoid them.

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1. Your website looks nice but lacks strategy

A beautiful website is great, but beauty alone won’t book clients. I’m ALL for good design (it’s kind of my thing😍), but it needs a clear strategy behind it. Think of design as the invitation and strategy as the reason people stay.

Every page should have a purpose, whether that’s to educate, connect, or convert. Start by asking yourself: What do I want someone to do after they land here? If that next step isn’t obvious, your site might be missing the strategy that turns visitors into clients.

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2. You skipped the mobile experience

So many people are visiting websites from their phones these days, yet so many sites still fall short when it comes to the mobile experience. If your site looks off, loads slowly, or makes people pinch and zoom just to read your content, they’ll likely bounce before they ever see what you offer.🫠

Luckily, Showit makes mobile design a total dream. You can fully customize your mobile layout separately from desktop, so every element, from text size to image placement, looks intentional and easy to navigate. A smooth mobile experience not only keeps visitors on your site longer, it shows that your brand pays attention to the details. That’s one of the reasons I love Showit! It gives you full creative control over both desktop and mobile design, so your site looks amazing on every screen.

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3. Your site doesn’t sound or feel like you

Your website should feel like you, not like every other coach or service provider on the internet.🙅🏼‍♀️ The truth is, too many sites blend together because they follow the same style, use the same phrases, and forget to infuse what makes the brand behind them unique.

Your brand is more than a logo or color palette. It’s the energy, voice, and personality that set you apart. When your visuals, words, and overall vibe all align, that’s when your site starts to click with the right people.

Make sure your website feels like an extension of your brand, not a watered-down version of it. The goal isn’t to look like everyone else. It’s to look and sound unmistakably like you.

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4. Your ‘About’ page reads like a résumé

People don’t want a corporate bio. They want a connection. Your About page is one of your most visited pages for a reason. Tell your story, but always tie it back to how you help your clients. This is also where your brand’s personality can really shine! The more genuine and human your story feels, the more likely someone is to read it and think, “I want to work with her.”

And that’s exactly what your About page should do — build trust and connection through authenticity. It’s your chance to pull back the curtain a little and let people see the human behind the business. Share what led you to do what you do, the values that guide your work, and the transformation you help your clients experience. Just remember to always bring it back to them and how your story connects to their goals or struggles. When visitors feel like they know you, they’re far more likely to trust you and take that next step toward working together!

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5. You expect your website to do all the work

A website is just one part of your marketing ecosystem. It’s where conversions happen, but traffic and connection come from showing up consistently through social media, email, collaborations, or SEO. Think of your website as your home base, the place people come once they’ve already discovered you elsewhere.

Even the most beautiful, strategic website can’t do it all alone. You still need to drive people there through ongoing visibility and genuine connection. The best websites are designed with the long game in mind, not a “publish it and hope” mindset. When you pair a strong website with steady marketing efforts, that’s when the real magic happens and clients start finding you.

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Your website has the power to do so much more than just look good. It can attract dream clients, tell your story, and help your business grow with ease.

Avoiding these common website mistakes isn’t about perfection. It’s about creating a site that feels aligned with you and supports where your business is headed.

If your website feels “almost there” but not quite clicking the way you want it to, that’s where I come in. Together, we’ll take your brand and website from pretty to powerful, turning it into a space that truly reflects who you are and connects with the people you’re here to serve!🙌🏻

👉🏻 Explore my Showit website design services to see how we can bring your brand to life online.