Riffs Yoga Studios & Wellness was designed to capture the calm, natural energy of this La Jolla sanctuary. For this project, I created a refreshed brand and website that feel warm, grounded, and connected — a visual reflection of their outdoor yoga deck and wellness offerings. Inspired by the butterfly, a symbol woven throughout the studio in memory and transformation, the new logo represents renewal and growth at the heart of the Riffs experience. From the organic textures and sun-washed tones to the fluid movement of the site, every detail was designed to feel effortless, welcoming, and full of life — a true reflection of the vibrant community that makes Riffs feel like home.
Branding • Showit Website
Positive • Natural • Homey • Humble • Laidback