Pop Impact was built to bring a spark and the strategy behind it. For this project, I designed a bold, confident, and approachable brand and website that blend creativity with performance. Inspired by Britt Hyatt’s POP Method (Purpose, Optimize, Perform), the visual identity and site were created to capture her mission — where purpose meets measurable results. From the bright, energetic color palette to the playful design details and movement woven throughout the site, every element was intentionally crafted to merge personality with strategy. The final result is a vibrant, data-driven brand experience that feels modern, empowering, and built to perform.
Branding • Showit Website
Bright • Energetic • Bold • Playful • Modern • Feminine
Micaela went above and beyond my expectations. From strategy, to design, to her communication throughout the entire project, I truly cannot put into words just how wonderful the experience was. If you're hesitant to hire a designer, I completely understand. But, I can assure you, Micaela will guide you through the process with ease, frequent communication and an eye for design that I truly haven't gotten to experience first-hand, until now. A million + five stars. I truly cannot wait for our paths to cross again in the future!! Having her in my corner these last few weeks has really been incredible. Make the investment. I promise you, it's worth every single penny and then some.
Britt, Pop Impact Co.