BOOKKEEPER
lookout
bookkeeping
Lookout Bookkeeping was created to bring clarity and confidence to the numbers. For this project, I designed a bold, approachable, and trustworthy brand and website that reflect the heart of what Lookout stands for: partnership, transparency, and peace of mind. The new identity balances grounded professionalism with warmth and personality. From the refined logo and strategic color palette to the clean layouts and clear messaging, every element was crafted to make finances feel simple, human, and reliable. The result is a confident, cohesive brand experience that helps business owners feel supported, organized, and in control.
Project Scope:
Branding • Showit Website
Brand Vibe:
Approachable • Down to Earth • Professional • Bold
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testimonials
TESTIMONIALS
Micaela is a true professional in every sense of the word. I feel like I had high expectations, and she definitely exceeded them.
Micaela exceeded all expectations I had in mind and crafted a website that I truly love. She was a pleasure to work with, so easy, and I would recommend her to everyone! The most overwhelming part of the process is figuring out what do I really need? And, she knew best what I would need or want before I knew it. I needed someone to just tell me what I needed. I have received a lot of compliments on the new website and the cohesiveness across all platforms with this new design and site. She makes websites stand out when compared to the competition. If you’re thinking about working with Micaela…JUST. DO. IT.
Melissa, Lookout Bookkeeping
