Lilac St. Lashes

Lilac St. Lashes is an at-home lash extension brand. Lilac empowers women to express their uniqueness through the range of lengths and styles they offer. They came to me with an existing brand. But they needed a creative eye and fresh vision to imagine, design and execute an ongoing series of email marketing campaigns that elevate their brand, showcase their products, and ultimately convert their list into buying or return customers. 

Project Scope:

Email Design • VIP Design Intensive

Brand Vibe:

Playful yet Elegant • Refined • Minimal • Energetic