hey, I'm micaela!
A small-town girl who now travels the world, I boldly decided to pursue my dream of empowering female entrepreneurs with uniquely-crafted brand + web design.
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For entrepreneurs, the homepage is a virtual handshake with potential clients. It’s pivotal that this first interaction is positive, drawing visitors in rather than pushing them away. In this article, we’ll dive into the two high-converting homepage elements: on-page design and off-page strategies, both of which can make your homepage a compelling stop for your dream clients.
Before diving into high-converting homepages, I want to quickly note the language I’ve used in this article. I’ve divided the elements into two main categories: On-page and Off-page.
“But…wait, Micaela, why should I care what my audience does when they’re not on my website? Isn’t the point to keep them on my site?” Well, yes and no. While retaining them on-site is ideal, the reality is that even the most engaging websites can’t hold visitors indefinitely.
You need to create a website that nurtures their buyer journey even after they’ve clicked away. As crucial as it is for your website to be a high-converting masterpiece, it’s unrealistic to expect it to convert on your lead’s first visit. In fact, it takes most people eight interactions with your brand to convert (Source: Rain Group), which is why I encourage you to tackle your homepage from both perspectives: On and off-page.
Did you know it takes just 0.05 seconds for visitors to form an opinion about your website? (Source: [CXL]. That’s an incredibly short span of time. In fact, your audience won’t even consciously decide to like or dislike your website – it’ll just happen.
Although their decision-making is intuitive, it doesn’t mean you lack control over their experience. Everything you do on your homepage creates and solidifies that all-important first impression. (No pressure, right?!) That’s why companies invest so much time, energy, and expertise into ensuring their homepage is impactful.
Once your homepage has captivated their interest, what next? Simple: Keep them hooked!
If the goal of your on-page efforts is to pique interest and entice your audience into exploring your business more, then the objective of your off-page strategies is to guide your leads through their buying journey.
This means guiding your lead from cold – aka, somebody with zero knowledge about your brand (and potentially no interest in converting) through to warmed up and ready to invest in your offering.
The key to optimizing your off-page lead nurturing lies in integrating it with your on-page efforts. Here’s how:
By mastering these two facets of high-converting website homepages, you’re positioning yourself for a stellar online experience that truly drives conversions.
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