After originally designing Emma’s website years ago, she came back for a brand and website refresh following her marriage and new name. Formerly Emma Lee Photography, her business had grown from a solo venture into a photo team capturing weddings and families with authenticity and heart. For this rebrand, we created a fresh visual identity that reflects her evolution — warm, celebratory, and refined. The new branding blends peachy tones, olive greens, and effortless typography to capture Emma’s signature mix of fun and sentimentality while giving her space to grow as a collective. Paired with her original Showit website, the refreshed identity brings new energy to a familiar home, creating a brand that feels timeless, heartfelt, and distinctly Emma.
Branding • Showit Website
Celebratory • Fun • Authentic • Sentimental • Warm
Micaela went above and beyond what I ever thought my website would look like. She is FAST, thorough, and I don't know how she did it, but she nailed my website design every time on the first try. She really tapped into who I am, who my dream clients are, why I do what I do and where I want my business to go in the future. I feel refreshed and excited to get new inquiries, because I know they are going to be my dream clients. I'm bummed that web design is not something I need more often, because after working with Micaela I want to hire her again because the experience was so fun and rewarding. Thanks Micaela!
Emma, Emma Wargo Photography