THE CONVERSION COMPASS:

Your FREE go-to guide for learning how to convert curious website visitors into captivated leads.

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DESIGN adventures

visual branding and web design for online entrepreneurs 

Your wandering heart knows you have a bigger, bolder calling. Together, let’s amplify your business with the powerful visual presence you deserve to make your dream life happen.

Together, let’s amplify your business with the powerful visual presence you deserve to make your dream life happen.

Connect with me

creative design that empowers you to pursue your passion to create 

—and level up!—

your online business

Life is too short to settle. For less, or for staying in one place forever. Not when the big, beautiful world is calling (and waiting!)

But there’s just one hurdle preventing you from reaching your big, crazy dreams: You know your visual branding and digital presence is THE ultimate ticket to success…

 ā€¦But you’re wandering in circles, going nowhere while attempting questionable DIY (or stuck struggling to find somebody that speaks to your heart and can bring your soulful entrepreneurial vision to life).

Spoiler alert!

Thinking about your visual branding and digital presence shouldn’t make you feel like you’re doing a panicked base-jumping free-fall without a parachute.

 Nor should it make you feel like you’re planning an international adventure in a day (when your visas still haven’t been approved).

 Girl, I got you. It’s time to sail away from the stress and hop aboard a creative adventure designed to feel fun, empowering and inspiring AF. 

Because at Create & Wander, I empower you to explore — the world, yourself, and the location independent lifestyle and business of your dreams. 

your dream life

STARTS NOW!

one, two, three...
BASE JUMP! (that's ME!)

meet your magic-making travel buddy

hey, explorer!  

I’m Micaela – the girl that’ll happily and humbly hold your hand and be by your side during your creative adventure. 

From crafting bold, soul-aligned branding that inspires you to live your bravest life through to designing a custom-made Showit site that supports your success, I’m here to help bring those untameable ideas of yours to life.

Curious what makes me the perfect ride-or-die for your next creative trek?

Get to know me better

Choose your

ADVENTURE

BRANDING

BRANDING+WEB

The Visual Brand Explorer

Your immersive digital escape for discovering and translating the heart, soul and essence of your business into an irresistible visual identity that attracts your dream audience.  

Perfect for: Ambitious start-ups and go-getting entrepreneurial explorers ready to create and upgrade their authentic visual brand. 

what’s included:

One 1:1 Brand Strategy Session
Brand Strategy Proposal
Primary Logo | Secondary Logo
Brand Mark | Brand Pattern
Color Palette | Brand Fonts
Brand Guidelines | Launch Strategy

1:1 Brand Strategy Session (1)
Brand Strategy Proposal
Primary Logo
Secondary Logo
Brand Mark

Brand Pattern
Color Palette
Brand Fonts
Brand Guidelines

Book your ticket

Sneak peeks of past brand adventures

THREE REASONS YOU’LL
l
ve this experience
    ve this experience

REASON 1

REASON 2

REASON 3

REASON 1

You’ll confidently strut away with a captivating visual presence that authentically matches the soul and strategy of your business. 

REASON 2

Your dreamy new visual presence will make it easier than ever for your business to attract and appeal to your dream audience. 

REASON 3

You’ll elevate your influence, impact and authority by presenting your business as its most polished, professional and persuasive self. 

The Digital Destination Designer

Everything you need to create a brand and website that acts as your high-converting digital homebase (no matter where you’re wandering in the world). 

Perfect for: Big dreaming female business owners ready to explore, build and grow their digital empires with an online presence as legendary as their wild-hearted offline selves. 

what’s included:

1:1 Brand Strategy Sessions (2)
Brand Strategy Proposal
Primary Logo
Secondary Logo
Brand Mark
Brand Pattern
Color Palette
Brand Fonts
Brand Guidelines

Custom Showit Website
Mobile Friendly Version
Coming Soon Page
Icons
Training Video
Launch Graphics

Two 1:1 Brand Strategy Sessions
Brand Strategy Proposal | Primary Logo Secondary Logo | Brand Mark
Brand Pattern | Color Palette
Brand Fonts | Brand Guidelines
Collateral Design
Custom Showit Website
Mobile Friendly Version | Icons
Coming Soon Page | Standard SEO
Training Videos | Launch Strategy

Book your ticket

Sneak peeks of past brand and web adventures

THREE REASONS YOU’LL
l
ve this experience
     ve this experience

REASON 1

REASON 2

REASON 3

REASON 1

Your gorgeous new site (and, believe me, it’s going to be gorgeous šŸ˜‰) will effortlessly empower your success 24/7, leaving you free to create, wander and let your wild heart run free. 

REASON 2

You’ll make the most of every single website visit (and visitor!) with a strategic virtual experience designed to connect and convert. 

REASON 3

Build street cred as the go-to authority in your niche with a website that backs up your experience, expertise and brilliance. 

Our Creative Itinerary

Your go-to guide to understanding what happens when, during our DESIGN adventure together

PRE-ADVENTURE

MID-ADVENTURE

RETURNING HOME

PRE-ADVENTURE

Feeling a connection with my creative style? Yay! Your next step is to fill out my contact form so we can connect. After that, we’ll book in our Discovery Session; a complimentary 15-minute virtual chat where we’ll bond over your genius business, vision and dreams.

If we’re the perfect travel partners, I’ll then:

Send over my welcome kit which includes your invoice, our contract and a complete timeline for our adventure.
Deliver your homework direct to your inbox. Don’t worry – it’s the fun kind! This is our chance to explore your target market, brand essence, and visual tastes in more detail.
Schedule in a strategy call so I can hone in on how to best translate your adventurous ideas into visuals that do your vision justice.

MID-ADVENTURE

Once we’ve carved a clear path for our creative adventure, I’ll shift into magic-making mode and, together, we’ll dive into the heart of our journey. 

This is the exciting bit where, 

I create a visual brand strategy and mood board aligned
with your authentic personality, story and vision.
Once approved, I get to work (okay, okay, it’s more like play for me!) creating your brand visuals.
I’ll deliver a concept logo that strategically translates our ideas into a powerful presence for your business.
We’ll have two rounds of revisions to refine and perfect your logo until even the thought of it gives you happy butterflies.
After that, it’s full steam ahead into the rest of our adventure. Depending on the package you’ve booked, this will mean building out the rest of your branding and/or creating visual mock-ups for the website of your wildest dreams.
Again, we’ll collaborate to refine and perfect each and
every design until you’re grinning with excitement and beaming with pride.

RETURNING HOME

With your freedom-fulfilling visuals crafted and approved, all that’s left is to get you ready to return to the real world with everything you need to succeed. 

You can pop the bubbly on ice while I, 

Finalize the final details and package everything up for you in an easy-to-execute bundle of visual brilliance.
Hand over a plan (and a set of pro tools!) that empower you to unleash your new visuals into the wild.
Then all you have to do is leap, launch and love every inch of your new brand and visual presence!

PRE-ADVENTURE

Feeling a connection with my creative style? Yay! Your next step is to fill out my contact form so we can connect. After that, we’ll book in our Discovery Session; a complimentary 15-minute virtual chat where we’ll bond over your genius business, vision and dreams.

If we’re the perfect travel partners, I’ll then:

Send over my welcome kit which includes your invoice, our contract and a complete timeline for our adventure.
Deliver your homework direct to your inbox. Don’t worry – it’s the fun kind! This is our chance to explore your target market, brand essence, and visual tastes in more detail.
Schedule in a strategy call so I can hone in on how to best translate your adventurous ideas into visuals that do your vision justice.

MID-ADVENTURE

Once we’ve carved a clear path for our creative adventure, I’ll shift into magic-making mode and, together, we’ll dive into the heart of our journey. 

This is the exciting bit where, 

I create a visual brand strategy and mood board aligned with your authentic personality, story and vision.
Once approved, I get to work (okay, okay, it’s more like play for me!) creating your brand visuals.
I’ll deliver a concept logo that strategically translates our ideas into a powerful presence for your business.
We’ll have two rounds of revisions to refine and perfect your logo until even the thought of it gives you happy butterflies.
After that, it’s full steam ahead into the rest of our adventure. Depending on the package you’ve booked, this will mean building out the rest of your branding and/or creating visual mock-ups for the website of your wildest dreams.
Again, we’ll collaborate to refine and perfect each and every design until you’re grinning with excitement and beaming with pride.

RETURNING HOME

With your freedom-fulfilling visuals crafted and approved, all that’s left is to get you ready to return to the real world with everything you need to succeed. 

You can pop the bubbly on ice while I, 

Finalize the final details and package everything up for you in an easy-to-execute bundle of visual brilliance.
Hand over a plan (and a set of pro tools!) that empower you to unleash your new visuals into the wild.
Then all you have to do is leap, launch and love every inch of your brave new brand and visual presence!

got questions?

I'VE GOT ANSWERS!

NOW BOARDING:

All wild wanderers

let’s create.

GET IN TOUCH

from the blog

wandering & window shopping?

No worries! Here are some free resources to help you find your true north.

BRANDING

what is a brand and why is having one valuable for your business?

WEB DESIGN

why a pro designer chose Showit for her site (and thinks you should, too)

BRANDING

how to create an authentic brand that feels like you

chill in the blog

HEY Entrepreneur!

FEELING LOST WHEN IT COMES TO YOUR website CONVERSIONS?

Find your way home with The Conversion Compass: Your FREE go-to guide for learning how to convert curious website visitors into captivated leads.

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